WHAT THE FOUNDATION WILL DO
will help provide grants for specific studies and to education institutions
for specific purposes of importance to the floriculture industry in all
fields – production, wholesale and retail.
By combining the contributions of many in the industry, a fund has been
established to carry out studies which no one trade member could finance
alone. The results of such
research will be available to all in the industry.
By initiating its own
research program, the industry will have convincingly demonstrated to
government that it is prepared to do its part.
The industry would be then in a much stronger position when seeking
further services, research support, or facilities from government sources to
carry through its aims and objectives.
By controlling directly the areas and direction in which studies can be
quickly undertaken, the results will come directly to the industry quickly
and with the greatest of practical impact.
including every aspect of the commercial floriculture industry, the
retailer, the grower and the wholesaler will be able to gain more knowledge
of production and marketing, better means of handling flowers, and better
training of staff.